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How does an ebay store compare with a direct online “shopping cart” merchant system?

I am starting a business and want to sell online. I cannot decide between an ebay store and selling directly on my website accepting credit cards with a merchant account. Anyone have experience with these two options?

The difference is obvious, traffic. Ebay has the traffic, they have done a lot to get the traffic, by selling on ebay you use that traffic.

It’s like setting up a shop at a popular mall, you’ll get visitors.

Doing it on your own is like opening a shop in a part of town noone goes to, or opening up a shop in the middle of a field. It’ll take a lot more effort to get the traffic to come to you because it’s not naturally there.

I realize this isn’t what you’re looking for in an answer, but I thought I’d add it in.

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